Polska smakuje

The food market product offer is determined by changing consumer preferences. Generational change, healthy lifestyle, increased wealth of Poles, growing consumer awareness of consumers, progressive digitization and computerization of society, as well as subsequent legislative changes aimed at improving the quality of food produced, affect the need to take measures aimed at increasing the sales of domestic agri-food products in Poland. Therefore, it is necessary to change the approach to food promotion by adapting to applicable standards and market trends.

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